![Why De Beers Couldn't Sell Diamonds to Men | by Yasmine Ghattas (@yasmineghattas) | Better Marketing Why De Beers Couldn't Sell Diamonds to Men | by Yasmine Ghattas (@yasmineghattas) | Better Marketing](https://miro.medium.com/v2/resize:fit:954/1*BIfED-VHPp2YDy1xKc6hMA.png)
Why De Beers Couldn't Sell Diamonds to Men | by Yasmine Ghattas (@yasmineghattas) | Better Marketing
BBDO Singapore - Regina Pang's favourite ad campaign is the De Beers 'A diamond is forever' campaign because 'the campaign drove such a revolutionary behaviour-change worldwide - who would have thought that
De Beers" legendary diamond advertising campaign is the 1st and the most successful influencer marketing campaign.
![The 10 Most Successful Ad Campaigns of All Time and How They Came to Be :: | Copywriting ads, Print ads, De beers The 10 Most Successful Ad Campaigns of All Time and How They Came to Be :: | Copywriting ads, Print ads, De beers](https://i.pinimg.com/564x/65/f5/4b/65f54b2bee45a6587e01ceffc0865723--marketing-companies-marketing-branding.jpg)