![A shift from the premium market to a mass product“: Picnic's founder Michiel Muller about moving the needle for online grocery shopping in Europe - Supermarktblog A shift from the premium market to a mass product“: Picnic's founder Michiel Muller about moving the needle for online grocery shopping in Europe - Supermarktblog](https://www.supermarktblog.com/wp-content/uploads/2018/02/picnic09.jpg)
A shift from the premium market to a mass product“: Picnic's founder Michiel Muller about moving the needle for online grocery shopping in Europe - Supermarktblog
![Picnic Delivery Truck at Amsterdam the Netherlands 8-6-2020 Editorial Photography - Image of grocery, holland: 216044777 Picnic Delivery Truck at Amsterdam the Netherlands 8-6-2020 Editorial Photography - Image of grocery, holland: 216044777](https://thumbs.dreamstime.com/b/picnic-delivery-truck-amsterdam-netherlands-216044777.jpg)
Picnic Delivery Truck at Amsterdam the Netherlands 8-6-2020 Editorial Photography - Image of grocery, holland: 216044777
Welcome to Life's a Picnic!. You've just stumbled upon the first of… | by Tom Lovett | Life's a Picnic | Medium
![Picnic Mini Truck Along the Streets of Amsterdam the Netherlands 26-1-2022 Editorial Photo - Image of amsterdam, picnic: 249803406 Picnic Mini Truck Along the Streets of Amsterdam the Netherlands 26-1-2022 Editorial Photo - Image of amsterdam, picnic: 249803406](https://thumbs.dreamstime.com/z/picnic-mini-truck-along-streets-amsterdam-netherlands-249803406.jpg)
Picnic Mini Truck Along the Streets of Amsterdam the Netherlands 26-1-2022 Editorial Photo - Image of amsterdam, picnic: 249803406
![Picnic raises €600M from Bill & Melinda Gates Foundation to build the most sustainable European grocery delivery company | Silicon Canals Picnic raises €600M from Bill & Melinda Gates Foundation to build the most sustainable European grocery delivery company | Silicon Canals](https://siliconcanals.com/wp-content/uploads/2021/09/Picnic.jpg)
Picnic raises €600M from Bill & Melinda Gates Foundation to build the most sustainable European grocery delivery company | Silicon Canals
![electric delivery van of dutch online supermarket Picnic on street in city Utrecht, the Netherlands Stock Photo - Alamy electric delivery van of dutch online supermarket Picnic on street in city Utrecht, the Netherlands Stock Photo - Alamy](https://c8.alamy.com/comp/2J8YG93/electric-delivery-van-of-dutch-online-supermarket-picnic-on-street-in-city-utrecht-the-netherlands-2J8YG93.jpg)